Property & Casualty Insurance
When people want to insure their car, house, boat or other property, they do so to secure and protect their investments. The choice of an insurance company represents an important decision based on perceived, and if it is not challenged, earned trust. The insurer – client relationship is most often based on credibility, reputation, brand awareness and even word-of-mouth – all of which stem from good communications, branding and messaging in the market.
Create a Loyalty-Building Customer Experience
Loyalty to carriers and agents in the property and casualty insurance market is particularly vulnerable to competitive forces. How well you communicate and deliver products using the media and forms of engagement your clients prefer will determine how successful your team is in finding and retaining new clients as well as stimulating business growth.
Develop Strong Brand Integrity
Providing easy-to-use self-service capabilities for customers, agents and brokers will improve the efficiency, service and speed at which information is shared. Keeping clients connected and informed (through direct, agency or broker communications) will not only help to build their trust and loyalty, it will also go a long way towards ensuring strong brand and message recognition in the market.
Xpertdoc provides an environment in which firms can easily enforce consistency and adherence to corporate standards and branding with standardized, centralized templates while allowing content customization and leveraging by direct, agency or broker users.
This video shares the commentaries of Varsha Bhat, President of Xpertdoc, on the IASA Conference show floor.