Millennials: This time, it’s personal

I remember sitting in a marketing class and listening to my professor talking about segmenting the market by age and demographic, and all I could think to myself is “really?” Even in my group of close friends there was a broad variety of different interests and tastes, how can a company generalize and market the same things and the same way to all 22 year old females?

That was three years ago, but the fact could not be truer today: We are a very diverse group with different interests, personalities, values, and preferences. This is why, more than ever, personalized customer communication is critical. This is especially true considering the age difference of Millennials. While some are still in college, worrying about how to pay off student loans, others are already having kids and worrying about their mortgages.

While non-Millennials label us as ‘unloyal,’ ‘poor’, and say that we are ‘impossible to sell to’, the fact of the matter is, we will buy from companies that understand us, that interact with us, that are present where and when we want to interact with them. Maybe we are a bit ‘self-centered’ – we believe we deserve better than to be just another number for companies.

And let’s face it, with Millennials being so open on social media, it is not hard to target your audience by interest.

Ads do not work on Millennials. We grew up on TV and we no longer have the patience for commercials. I don’t remember the last time I bought something because I saw an ad. Instead, I tend to lean toward products and companies my friends share on Facebook, Twitter, Pinterest, etc., or word to mouth.

This is where data analytics comes into play.

Get to know your customers by building a relationship. Unlike generations before us, Millennials have no problem sharing information about themselves. With many companies collecting data about their consumers, we know that sharing will make our lives easier – as companies will suggest products or services they think we might be interested in based on our past behaviour. “Companies like Amazon and Spotify understand this very well. They have figured out how to create a win/win relationship with Millennials where data is collected and provided back in the form of recommended products and services that are highly personalized and valued.” (https://www.cuinsight.com/why-attracting-millennials-requires-big-dataanalytics.html)

Big data can also be used by insurance and banking companies to improve the customer experience. However, make sure to always reward your consumers for sharing information with you, either through a discount or participating in a presale. Say for example, a credit card company, who has the data about your spending behaviour, can easily personalize the coupons they give customers with their monthly statement.

In all, gathering data on your target audience is easier than ever. There are many options, internally and externally, that can help your company better satisfy and connect with your customers. Millennials are not hard to sell to when you know how to sell to them!

COVID-19 update

The spread of COVID-19 continues to evolve and in this context, we wish to inform you that Xpertdoc is closely monitoring the situation and would like to inform you of the measures taken by our team to support its employees, customers and partners.

We do not foresee any impact on the delivery of our services and want to assure our customers that we are executing our continuity plans in order to ensure that our customers continue to receive our services without jeopardizing the safety and security of our personnel.

In accordance with the recommendations of government authorities, here are some of the measures being taken by Xpertdoc:

Remote work for all employees
Arrangements have already been made and we have requested that all our employees work from home. Our continuity plan includes a full deployment of remote work arrangements to ensure uninterrupted service to our clients and partners.

Hosting and cloud services
We have been assured by our suppliers that there are no known impacts to these services, and we are confident that we are able to effectively manage the delivery of our cloud services to all our customers.

Travel
We have cancelled all business travel until further notice for all our employees. If employees have or will travel for personnel reasons, they will be asked to respect the quarantine delay before participating in any business activities.

Events and gatherings
All our events have been postponed or cancelled. Our employees are no longer allowed to participate in any events, seminars or gatherings.

We are committed to providing the best possible service to our customers and partners, to ensure that you can continue digital communications with your own audience. In these critical moments if we can help please do not hesitate to contact us.

Regards,

The Xpertdoc Team

Mise à jour sur la COVID-19

La propagation de la COVID-19 continue d’évoluer et, dans ce contexte, nous souhaitons vous informer que Xpertdoc suit de près la situation et que notre équipe a pris des mesures pour soutenir ses employé(e)s, clients et partenaires.

Nous ne prévoyons aucun impact sur la prestation de nos services et voulons assurer nos clients que nous mettons en œuvre notre plan de continuité des affaires, afin de garantir que vous continuiez à recevoir nos services, sans compromettre la santé et la sécurité de notre personnel.

Conformément aux recommandations des autorités gouvernementales du Québec, voici quelques-unes des mesures prises par Xpertdoc :

Travail à distance pour tou(te)s les employé(e)s
Nous avons demandé à tou(te)s nos employé(e)s de travailler à domicile. Notre plan de continuité des affaires comprend des arrangements de travail à distance pour assurer un service ininterrompu à nos clients et partenaires.

Hébergement et services infonuagiques
Nos fournisseurs nous ont assuré qu’il n’y avait pas d’impacts connus sur les services d’hébergement et infonuagiques. Ainsi, nous sommes convaincus d’être en mesure de gérer efficacement la livraison de nos services infonuagiques à tous nos clients.

Voyages
Nous avons annulé tous nos voyages professionnels jusqu’à nouvel ordre, pour tou(te)s les employé(e)s. Si des employé(e)s ont voyagé ou doivent voyager pour des raisons personnelles, il(elle)s seront placé(e)s en quarantaine pour une durée de 14 jours, avant leur retour au travail.

Événements et rassemblements
Tous nos événements ont été reportés ou annulés. Nos employé(e)s ne sont plus autorisé(e)s à participer à des événements, séminaires ou rassemblements.

Nous nous engageons à fournir le meilleur service possible à nos clients et partenaires, afin de garantir que vous puissiez continuer vos opérations sans interruption. Dans ces moments critiques, nous sommes là pour vous aider. N’hésitez pas à communiquer avec nous si nécessaire.

Merci,

L’équipe Xpertdoc