The mobile generation: A Millennial’s perspective

This year, in the United States, Millennials will surpass Baby Boomers as the largest generation alive. That’s right, those ages 20 to 38 will represent the largest segment of the population. We are the generation that grew up with the Internet, social media and cell phones; it has become a part of our DNA. Older generations call us technology addicts because we can’t seem to put our phones down. In fact, 83% of us sleep with our smart phone!

We love technology. We would rather give up our “sense of smell than a critical device.”

With technology so rapidly advancing, phones are so much more than a communication device. We do almost everything on them: shop, bank, even purchase insurance.

Thanks to our generation, global mobile users surpassed desktop users last year.

So what does that mean for your organization?

First, you need a mobile-friendly website AND an app. Yes, both. The key to winning with Millennials is to be everywhere they are.

Many Millennials only use mobile to access the web. If your website is not mobile-friendly, we will leave really quickly and really frustrated. But that is only IF we even get on your website. Since mobile devices are smaller than desktop screens, there are fewer websites that are visible up front. This is where Search Engine Optimization (SEO) becomes really important! Mobile users are a lot less patient than desktop users. We don’t like to scroll. When searching for your service, being on the first page of results is not good enough… you need to be the first, maybe second, result in the list. And this will probably not happen if you do not have a mobile-friendly website.

We do tend to prefer mobile browsers when shopping and gathering price information, but once you have us as a customer, we want an app to pay bills or manage our insurance policy.

If your company has a portal, it should have an app. It is easier and faster to access. Millennials do not want to type in a website URL when we can have an app at our fingertips.

Second, test and gather statistics.

Millennials are known for being unpredictable, easily distracted and intrigued by new things. But luckily, we are not as private and generally more willing to share information about our habits and preferences. Take advantage of this; invest in analytics to find out what Millennials want. Test your website to see if it resonates with your audience. Gather and analyze your data frequently; what we liked a few months ago is already passé. The worst thing a company can do is not refresh its website regularly. Having an outdated website will not make us want to do business with you. Millennials are very visually stimulated, and if your website is not nice and modern, we will think that your company has become irrelevant.

We have had to adapt to constant technological change: from dial-up to high-speed, from black and white phone screens to smartphones, from VHS to Netflix. We keep up, and we expect nothing less from the companies we buy from.

COVID-19 update

The spread of COVID-19 continues to evolve and in this context, we wish to inform you that Xpertdoc is closely monitoring the situation and would like to inform you of the measures taken by our team to support its employees, customers and partners.

We do not foresee any impact on the delivery of our services and want to assure our customers that we are executing our continuity plans in order to ensure that our customers continue to receive our services without jeopardizing the safety and security of our personnel.

In accordance with the recommendations of government authorities, here are some of the measures being taken by Xpertdoc:

Remote work for all employees
Arrangements have already been made and we have requested that all our employees work from home. Our continuity plan includes a full deployment of remote work arrangements to ensure uninterrupted service to our clients and partners.

Hosting and cloud services
We have been assured by our suppliers that there are no known impacts to these services, and we are confident that we are able to effectively manage the delivery of our cloud services to all our customers.

Travel
We have cancelled all business travel until further notice for all our employees. If employees have or will travel for personnel reasons, they will be asked to respect the quarantine delay before participating in any business activities.

Events and gatherings
All our events have been postponed or cancelled. Our employees are no longer allowed to participate in any events, seminars or gatherings.

We are committed to providing the best possible service to our customers and partners, to ensure that you can continue digital communications with your own audience. In these critical moments if we can help please do not hesitate to contact us.

Regards,

The Xpertdoc Team

Mise à jour sur la COVID-19

La propagation de la COVID-19 continue d’évoluer et, dans ce contexte, nous souhaitons vous informer que Xpertdoc suit de près la situation et que notre équipe a pris des mesures pour soutenir ses employé(e)s, clients et partenaires.

Nous ne prévoyons aucun impact sur la prestation de nos services et voulons assurer nos clients que nous mettons en œuvre notre plan de continuité des affaires, afin de garantir que vous continuiez à recevoir nos services, sans compromettre la santé et la sécurité de notre personnel.

Conformément aux recommandations des autorités gouvernementales du Québec, voici quelques-unes des mesures prises par Xpertdoc :

Travail à distance pour tou(te)s les employé(e)s
Nous avons demandé à tou(te)s nos employé(e)s de travailler à domicile. Notre plan de continuité des affaires comprend des arrangements de travail à distance pour assurer un service ininterrompu à nos clients et partenaires.

Hébergement et services infonuagiques
Nos fournisseurs nous ont assuré qu’il n’y avait pas d’impacts connus sur les services d’hébergement et infonuagiques. Ainsi, nous sommes convaincus d’être en mesure de gérer efficacement la livraison de nos services infonuagiques à tous nos clients.

Voyages
Nous avons annulé tous nos voyages professionnels jusqu’à nouvel ordre, pour tou(te)s les employé(e)s. Si des employé(e)s ont voyagé ou doivent voyager pour des raisons personnelles, il(elle)s seront placé(e)s en quarantaine pour une durée de 14 jours, avant leur retour au travail.

Événements et rassemblements
Tous nos événements ont été reportés ou annulés. Nos employé(e)s ne sont plus autorisé(e)s à participer à des événements, séminaires ou rassemblements.

Nous nous engageons à fournir le meilleur service possible à nos clients et partenaires, afin de garantir que vous puissiez continuer vos opérations sans interruption. Dans ces moments critiques, nous sommes là pour vous aider. N’hésitez pas à communiquer avec nous si nécessaire.

Merci,

L’équipe Xpertdoc