This year, in the United States, Millennials will surpass Baby Boomers as the largest generation alive. That’s right, those ages 20 to 38 will represent the largest segment of the population. We are the generation that grew up with the Internet, social media and cell phones; it has become a part of our DNA. Older generations call us technology addicts because we can’t seem to put our phones down. In fact, 83% of us sleep with our smart phone!
We love technology. We would rather give up our “sense of smell than a critical device.”
With technology so rapidly advancing, phones are so much more than a communication device. We do almost everything on them: shop, bank, even purchase insurance.
Thanks to our generation, global mobile users surpassed desktop users last year.
So what does that mean for your organization?
First, you need a mobile-friendly website AND an app. Yes, both. The key to winning with Millennials is to be everywhere they are.
Many Millennials only use mobile to access the web. If your website is not mobile-friendly, we will leave really quickly and really frustrated. But that is only IF we even get on your website. Since mobile devices are smaller than desktop screens, there are fewer websites that are visible up front. This is where Search Engine Optimization (SEO) becomes really important! Mobile users are a lot less patient than desktop users. We don’t like to scroll. When searching for your service, being on the first page of results is not good enough… you need to be the first, maybe second, result in the list. And this will probably not happen if you do not have a mobile-friendly website.
We do tend to prefer mobile browsers when shopping and gathering price information, but once you have us as a customer, we want an app to pay bills or manage our insurance policy.
If your company has a portal, it should have an app. It is easier and faster to access. Millennials do not want to type in a website URL when we can have an app at our fingertips.
Second, test and gather statistics.
Millennials are known for being unpredictable, easily distracted and intrigued by new things. But luckily, we are not as private and generally more willing to share information about our habits and preferences. Take advantage of this; invest in analytics to find out what Millennials want. Test your website to see if it resonates with your audience. Gather and analyze your data frequently; what we liked a few months ago is already passé. The worst thing a company can do is not refresh its website regularly. Having an outdated website will not make us want to do business with you. Millennials are very visually stimulated, and if your website is not nice and modern, we will think that your company has become irrelevant.
We have had to adapt to constant technological change: from dial-up to high-speed, from black and white phone screens to smartphones, from VHS to Netflix. We keep up, and we expect nothing less from the companies we buy from.