After a recent trip to beautiful Park City, Utah to attend Experlogix’s annual customer conference – where most of the attendees were from the manufacturing industry – I discovered that manufacturing is undergoing a shift. It is transforming from mass production to mass customization. As the industry enters this new phase in digital transformation, the combination of communication, automation and big data are transforming how goods are built and maintained.
The digitization of manufacturing impacts every aspect of operations and the supply chain. It starts with product design, production process improvement, and ultimately, monitoring and improving the end user experience.
Internet of Things, Big Data and AI are all growing and coming closer to hitting more commercial use cases. As they enter commonplace and everyday life, it will become imperative that these trends become interconnected to deliver more powerful, streamlined products.
IDC predicts that by 2018, only 30% of manufacturers investing in digital transformation will be able to maximize the outcome; the rest are held back by outdated business models and technology.
To remain agile and current communication is critical. Digital transformation revolutionizes the way manufacturers share and manage information. Driving this revolution is customer expectation. Customers expect companies to be more personal and to connect with them the they want, when they want. This expectation is the same for employees. It is now estimated that 37% of the world’s workforce is mobile. Companies are under pressure to support connected, tech-savvy customers and employees whose expectations have been shaped by consumer web services.
Digital transformation is a big investment so where do you start? Start with the customer and transform your communication strategy. A cutting-edge communication strategy means growth through customer engagement and retention. Stay tuned for next month’s post as I dive deeper into how to implement an effective communications strategy.
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