Five Reasons Why OEMing Boosts Business for Software Resellers

“Want fries with that?”

How many times have we heard the familiar offer of a combo? It is nearly impossible to get just one item from a drive-thru without being offered more, because technically it is a better deal. Behold – an everyday example of bundling, a marketing strategy that offers the customer complementary products in a bundle, such as a combo meal, that would cost more if they were bought separately.

In the business world, more software resellers are entering into partnerships to bring their customers similar benefits of convenience and savings. One example is selling Microsoft Dynamics 365 and bundling a document generation platform such as Xpertdoc Smart Flows. The end-user who purchases this OEM’d (Original Equipment Manufacturer) solution automatically gains the added capability to create, manage and deliver business-critical documents, from a single platform.

Here are five reasons why resellers are partnering with OEMs to offer bundles:

  1. As a reseller, OEMing automatically gives your customers a discount while diversifying your own product.
  2. OEMing can increase efficiency for the end-user, which can lead to customer satisfaction and more business. By offering a single source for a multi-faceted solution, and providing the efficiency of a one-stop shop for more functionality, the reseller who OEMs can offer a more competitive and useful product on the market. This can lead to enhanced customer experience (CX) and, ultimately, increased business. End-users also like convenience, which includes products that are supported; another benefit of bundling that can boost CX is the embedded technical support.
  3. OEMing can add flexibility and personalization, providing customers with large or small needs with powerful technologies. As a reseller of CRM software, you might have a variety of customers, some with established international businesses, and some with more local, but growing, businesses. Let’s say you bundled Xpertdoc Smart Flows for Microsoft Dynamics 365 into your CRM solution, so you now offer cutting-edge, powerful document generation and automation tools for a price that a small business owner can afford. Then let’s say one of your customers, who owns a series of popular wine and cheese bars called Glass n’ Cheese, has expanded her business. She now has three thriving locations within a 100-mile radius. As a relatively small business end-user, she likes the concept of using her familiar software along with being able to customize documents and easily use different templates for each of the three locations. These types of personalized features reflect the satisfying attention to detail that OEM capabilities provide.
  4. OEMing helps grow your customer base immediately, by offering a more diverse product. Additionally, the dual product could open new doors by serving cross-industry needs. For example, the OEM functionality could be useful to help one industry connect to another, such as manufacturing and healthcare.
  5. OEMing expands marketing presence. With two products in one, each is getting a double dose of audience and marketing presence. Xpertdoc offers our partners opportunities for joint marketing and sales activities, such as webinars and press releases.

When it is the right fit, OEMing gives business a boost while enhancing the CX.

To learn more about our OEM partnership and Xpertdoc Smart Flows for Dynamics 365, visit our website, request a free 30-day trial and follow us on Twitter: @xpertdoc@pamelavelentzas

OEMing Boosts Business

COVID-19 update

The spread of COVID-19 continues to evolve and in this context, we wish to inform you that Xpertdoc is closely monitoring the situation and would like to inform you of the measures taken by our team to support its employees, customers and partners.

We do not foresee any impact on the delivery of our services and want to assure our customers that we are executing our continuity plans in order to ensure that our customers continue to receive our services without jeopardizing the safety and security of our personnel.

In accordance with the recommendations of government authorities, here are some of the measures being taken by Xpertdoc:

Remote work for all employees
Arrangements have already been made and we have requested that all our employees work from home. Our continuity plan includes a full deployment of remote work arrangements to ensure uninterrupted service to our clients and partners.

Hosting and cloud services
We have been assured by our suppliers that there are no known impacts to these services, and we are confident that we are able to effectively manage the delivery of our cloud services to all our customers.

We have cancelled all business travel until further notice for all our employees. If employees have or will travel for personnel reasons, they will be asked to respect the quarantine delay before participating in any business activities.

Events and gatherings
All our events have been postponed or cancelled. Our employees are no longer allowed to participate in any events, seminars or gatherings.

We are committed to providing the best possible service to our customers and partners, to ensure that you can continue digital communications with your own audience. In these critical moments if we can help please do not hesitate to contact us.


The Xpertdoc Team

Mise à jour sur la COVID-19

La propagation de la COVID-19 continue d’évoluer et, dans ce contexte, nous souhaitons vous informer que Xpertdoc suit de près la situation et que notre équipe a pris des mesures pour soutenir ses employé(e)s, clients et partenaires.

Nous ne prévoyons aucun impact sur la prestation de nos services et voulons assurer nos clients que nous mettons en œuvre notre plan de continuité des affaires, afin de garantir que vous continuiez à recevoir nos services, sans compromettre la santé et la sécurité de notre personnel.

Conformément aux recommandations des autorités gouvernementales du Québec, voici quelques-unes des mesures prises par Xpertdoc :

Travail à distance pour tou(te)s les employé(e)s
Nous avons demandé à tou(te)s nos employé(e)s de travailler à domicile. Notre plan de continuité des affaires comprend des arrangements de travail à distance pour assurer un service ininterrompu à nos clients et partenaires.

Hébergement et services infonuagiques
Nos fournisseurs nous ont assuré qu’il n’y avait pas d’impacts connus sur les services d’hébergement et infonuagiques. Ainsi, nous sommes convaincus d’être en mesure de gérer efficacement la livraison de nos services infonuagiques à tous nos clients.

Nous avons annulé tous nos voyages professionnels jusqu’à nouvel ordre, pour tou(te)s les employé(e)s. Si des employé(e)s ont voyagé ou doivent voyager pour des raisons personnelles, il(elle)s seront placé(e)s en quarantaine pour une durée de 14 jours, avant leur retour au travail.

Événements et rassemblements
Tous nos événements ont été reportés ou annulés. Nos employé(e)s ne sont plus autorisé(e)s à participer à des événements, séminaires ou rassemblements.

Nous nous engageons à fournir le meilleur service possible à nos clients et partenaires, afin de garantir que vous puissiez continuer vos opérations sans interruption. Dans ces moments critiques, nous sommes là pour vous aider. N’hésitez pas à communiquer avec nous si nécessaire.


L’équipe Xpertdoc